Reviewing your old (and perhaps embarrassing) Facebook posts by using the “Activity log” is a lot of work. Active users have thousands, if not tens of thousands of likes, comments, posts and so on to go through. An easier way is to check the “On this day” feature once a day. It lists all the posts you made on that particular day of the year. If you do this every day for 365 days, in theory you have just gone through all of your Facebook posts!
Avoid creating more than one social media account (especially personal ones) on each platform (Twitter, Instagram etc.). Whatever your reasons might be, consider this:
- Unless there’s a clear distinction between the two, you’ll end up hesitating which one to use
- Managing two accounts takes more time and effort than just one
- When you meet new people, which account do you introduce them to?
- The accounts might have overlapping audience. Sometimes you might feel like posting similar content on both accounts but do you want to expose your audience to both?
Of course there are benefits in using separate accounts, but you have to consider if they outweigh the disadvantages.
It’s no secret that I use multiple hashtags to promote my posts on Twitter (and the same for photos on Instagram). Depending on the subject matter, sometimes I can’t always come up with enough hashtags to fill the 140 character limit. That’s when I use my secret technique: source hashtags from other users. I do a search for a hashtag that’s relevant to my topic and then scroll through posts to see what other hashtags people have used in conjunction. This is particularly useful when trying to find Finnish hashtags (I blame noun cases).
Today (yesterday) at the Live Your Legend Helsinki meetup, I had a brief chat with someone who wanted to launch a website for their new business. I gave some general advice on using WordPress, what components your site should have and so on.
But my real advice to anyone who wants to build an online presence for a business or personal branding: start with social media. Unless you have a very specific reason and you know how to set up websites, don’t start by building a website! It’s 2017, not 1997, there’s no need to start from scratch. Social media is free, easy to use and the audience is already there. Once you gain followers and traction, you will have a clearer vision on what you actually need from a website (and an audience to share it with!). Your primary job should be concentrating on your business and promoting it, not spending hours figuring out technical problems.
Besides, it’s not like you wouldn’t create social media accounts for your business anyways. So why not start there?
PS. If you absolutely want to start with a website, start on WordPress.com. It’s easy to use, free for basic use, you can later export your website to another server and you learn how to use the most popular website and blogging platform on earth.